Can something cheap be good value?
One of the most common problems when it comes to marketing is deciding on the pricing strategy. At one end of the scale, you can use the Rolls Royce approach, i.e. by setting the highest possible price you suggest your product is the very best money can buy. Indeed, you imply that your willingness and ability to pay makes both you and the product special. At the other end of the scale, you pitch the price and slogans to sell the idea that this is good, wholesome and excellent value. This is what you find with store brands where the marketer saves the cost of promoting the brand and passes this on to the consumer. Put another way, many products and services are priced at the lower end of expectations, and still represent good value for money. But there comes a point when you get what you pay for. Being honest, the reason why some products are cheap is because they are very poor quality. As a consumer, you must always take care to investigate the product before you buy. That way, you shade the odds in your favor and buy the best possible value. As the recession starts to fade away, we are still all looking for economies to balance the family budget. Continue Reading »
Knees are weak point
Every time you want to move from A to B, you are on your feet and legs are in motion. Without knees working well, this can be painful or impossible. They are the joints that act like a hinge, moving to allow us to twist and turn, stand and sit, walk and run. At all times, they carry our increasing body weight, absorbing the impact as that weight hits the ground through the legs. If anything goes wrong. . . Well, what can go wrong? More than a million people are carried into ERs every year with severe knee trauma. In most cases, this is tied into the work place, exercise or sport. Every time we lift something heavy or start training for that marathon, there’s a risk of damaging the joint. This may be a strain on the tendon that holds the joint together, or the cartilage designed to support the joint may be damaged. Continue Reading »
